SUNDANCE BLOG

The Choice Firm for Oregon's Most Independent and Experienced Realtors


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Our Blog to Agents

An ongoing series of informational entries on advice and guidance researched from subject matter experts in the real estate sector, as well as helpful tools for marketing, advertising, and developing effective customer relations.

August 15, 2018

by Colin Marcum

For many the 2008 Housing Crisis came out of nowhere, but for those with an eye for a history in economics predicted its occurrence more than ten years prior.


“The 18-year cycle in the US and similar cycles in other countries gives the geo-Austrian cycle theory predictive power: the next major bust, 18 years after the 1990 downturn, will be around 2008, if there is no major interruption such as a global war.”


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September 13, 2018

by Colin Marcum

Within the real estate sector there generally exists three business models for realty firms, and these models are the means by which the firm itself generates revenue. These models dictate the economic relationship between the firm and its individual Realtors, and each model has its own advantages and disadvantages depending on how the Realtor conducts their business. As commissions are earned, they are processed by the firm, and then paid out to the agent. At some point in this process, the firm will either pull its share or charge a fee to the agent as dues for being affiliated with the firm.


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October 13, 2018

by Colin Marcum

For a Realtor, a real estate investor may be one of the most profitable clients you could ever have. Regardless of the state of the economy, they are out there looking for deals, securing properties, getting distressed properties back on the market, and, if you develop such a relationship with one, utilize you to list their properties on the MLS. They are the gift that keeps on giving, and they can provide you significant repeat business. Blow their socks of with your exemplar performance, professionalism and; more importantly, results, and they may even refer you to their investment buddies. The real estate market is a people-business, and these people hold significant capital.


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October 29, 2018

by Colin Marcum

"If you market to everyone, then you market to no one."


You will see this statement paraphrased in multiple versions, but its root is based on the phrase, “If everything is important, then nothing is.” The premise is that you will achieve better results, in whatever you undertake, if you focus on a select, narrow avenue of issues in which you can concentrate the lion’s share of your efforts. This applies to the real estate industry as well. This article covers the discussion of differentiation when selecting a niche audience of potential clients, as opposed to everyone in the State of Oregon, will net you more clients overall.


Power Team, Realtor, Power Team Realtor, Real Estate Investment, Real Estate Investing, REI, Sundance Realty, Oregon Real Estate


November 20, 2018

by Colin Marcum

Ever wonder why the pages of some brokerage firms, property listings, and agent web pages appears before others in search engines like Google and Bing? The first element deals with keywords. Naturally, if you type in “pizza delivery” you are more likely to get a local Pizza Hut webpage than a landing page to the Oregon Real Estate Agency. However, within a keyword like Oregon Real Estate, how does a webpage like the Oregon Real Estate Agency rank in comparison to other related web pages; like realty firms, mortgage brokers, and title companies? That is where the second element comes in: LINKS.


Power Team, Realtor, Power Team Realtor, Real Estate Investment, Real Estate Investing, REI, Sundance Realty, Oregon Real Estate


November 28, 2018

by Colin Marcum

Ever wonder why the pages of some brokerage firms, property listings, and agent web pages appears before others in search engines like Google and Bing? The first element deals with keywords. Naturally, if you type in “pizza delivery” you are more likely to get a local Pizza Hut webpage than a landing page to the Oregon Real Estate Agency. However, within a keyword like Oregon Real Estate, how does a webpage like the Oregon Real Estate Agency rank in comparison to other related web pages; like realty firms, mortgage brokers, and title companies? That is where the second element comes in: LINKS.


Power Team, Realtor, Power Team Realtor, Real Estate Investment, Real Estate Investing, REI, Sundance Realty, Oregon Real Estate


January 21, 2019

by Colin Marcum

How often do you reference reviews before you purchase a product or commission work for a service? Do you remember standing in a store aisle, looking at a multitude of options, and tried to assess whether the product was worth its price? Have you looked through Google for internet service providers in order to see which offered the most for the least cost to you? Finally, have you ever been turned off to a product or service due to either poor reviews or a lack of reviews altogether?


This article covers the importance of cultivating reviews...


Power Team, Realtor, Power Team Realtor, Real Estate Investment, Real Estate Investing, REI, Sundance Realty, Oregon Real Estate


February 04, 2019

by Colin Marcum

As a Realtor, you are in charge of managing your own business, and that means managing your time. Spending your time on non-result producing activities, as opposed to actions that actually generate clientele, can be seen as a waste of potential. You want to optimize the time you have to focus on those few actions that generate leads. Activities like passing out flyers and door hangers in neighborhoods, paying for ad space on signs and in papers, and being engaged in your local community are all things that may help generate leads for you, but have you thought of generating a social media presence?


Power Team, Realtor, Power Team Realtor, Real Estate Investment, Real Estate Investing, REI, Sundance Realty, Oregon Real Estate


May 02,  2019

by Colin Marcum

Imagine yourself being a Realtor, and having to shop around for a brokerage that works best for your desired business model. When considering different brokerages, you’re weighing the benefits of association, and consider promises of support. Perhaps you were promised numerous listing and buyer leads, or told the only monetary costs were either the monthly fee or split commission at closing. You made a decision based on what you believed was full disclosure of all the costs and benefits between one firm versus another.


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Power Team, Realtor, Power Team Realtor, Real Estate Investment, Real Estate Investing, REI, Sundance Realty, Oregon Real Estate


July 16,  2019

by Colin Marcum

All professions benefit from time to time in discussing the ethical issues that their sector is facing. This is the same for the real estate industry as it is for the military, doctors, civil servants, teachers, salespersons, and really any job or profession that deals directly or indirectly with other people (read: “all professions”). The two primary reasons for this are 1) the long-term economic benefits of running a consistently ethical business, and 2) to regulate over our own industry in order to avoid outcry from the general public which would compel the government to do it for us. We’ll discuss those reasons why we should be ethical towards the end of this article, but first…


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Power Team, Realtor, Power Team Realtor, Real Estate Investment, Real Estate Investing, REI, Sundance Realty, Oregon Real Estate


August 01,  2019

by Mike Longsdon

When a move becomes part of your retirement plans, it can feel like you’re letting go of your memories. In reality, though, downsizing can help seniors let go of the stress and expense of managing a larger home. Moving to a smaller home or even a senior community can open up your life in ways you never expected, but you have to know which steps to take in order to make the downsizing process a positive experience during retirement.


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